Kia Sponsors B.R.A.K.E.S. – A Defensive Driving Program for Teens

By Product Expert | Posted in For Fun on Wednesday, March 13th, 2019 at 3:14 pm
Man in sunglasses sitting in the drivers seat of a car

After a tragic car accident took the lives of Doug Herbert’s sons, the award-winning drag racer founded the B.R.A.K.E.S. (Be Responsible and Keep Everyone Safe) defensive driving training program. The program partners with local instructors and volunteers nationwide to provide additional instruction on road safety that adds to the information teen drivers receive in Driver’s Ed. Kia is a proud sponsor of the B.R.A.K.E.S. program.



“It’s our honor – and our responsibility – to make this training available to as many teens in as many locations as we possibly can,” said Herbert. “Thanks to our incredible staff, instructors and volunteers – as well as all of our donors, including the incredibly generous Terry Vance, corporate partners, like Kia Motors America and DENSO, and grants from several state Departments of Transportation, General Motors and others – we’ll be able to do that in 2019, and well beyond.”

[Read More: What Kia Vehicles Won IIHS Top Safety Pick?]

For more information on the B.R.A.K.E.S. program and to see if there are any classes near you, visit the non-profit’s website at

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