Kia Named Number One in the Auto Industry for Initial Quality by J.D. Power

By Product Expert | Posted in Awards, Kia Soul, Kia Sportage on Thursday, June 23rd, 2016 at 8:50 pm
2016 kia sportage kia wins big in jd power initial quality study

What is the Best Auto Brand of 2016?

Kia is the first non-premium brand to top the initial quality study rankings in 27 years. J.D. Power recognized the brand as the highest scoring nameplate in its 2016 Initial Quality Study out of all 33 makes in the U.S. Two Kia vehicles were recognized as best-in-segment, the Sportage and Soul.  Three additional models were ranked among the top three in their respective categories, the Rio, Forte and Sorento.  

Read More: Kia Named One of the Most Popular Brands in the AutoPacific Vehicle Satisfaction Awards

Kia’s U.S. sales have consistently grown over the last four years to surpass the 600,000 annual unit mark. After entering the overall top 10 for the first time in 2013 for the J.D. Power Initial Quality Study, Kia placed second in the industry and led all non-premium makes in 2015 and finally took first place in 2016. The J.D. Power Initial Quality Study is in its 30th year and the annual IQS analyzes responses from vehicle owners in 26 segments. The IQS is determined by vehicle owners evaluating the driving experience, engine and transmission performance and a broad range of quality-related problems within the first 90 days of ownership.

2016 Kia Sportage J.D. Power Award

The 2016 Kia Sportage has named the best small SUV of 2016 by the J.D. Power Initial Quality Study. It is easy to see why the Sportage was named the best small SUV on the market. The Sportage offers an exceptionally smooth ride with precise handling and a lineup of features that are the best on the market. The Sportage is known for its quality, value and fun-to-drive experience.

2016 Kia Soul J.D. Power Award

The 2016 Kia Soul was named the highest ranked compact multi-purpose vehicle in initial quality. The Kia Soul may be a compact crossover, but the Soul is packed with not only easy to use and convenient features but fun inspired features such as mood lighting and the fun and bold exterior colors.

2016 kia sportage exterior blue
2016 kia soul exterior green

Interested in the award winning 2016 Kia Soul or 2016 Kia Sportage? Visit any one of our three Moritz Kia locations throughout the Fort Worth area to test drive the SUVs. Call for more information.


Leave a Reply