2020 Kia Soul vs 2019 Hyundai Kona

Split screen images of the 2020 Kia Soul and 2019 Hyundai Kona

Each car class aims to offer drivers something different. The goal of the subcompact SUV is to deliver the nimble handling, fuel efficiency, and practicality of the sedan world while retaining the ride height, spacious cabin, and room for extra cargo that comes with SUV ownership.

While many subcompact SUV options get this mix right, perhaps none of them do it with as much style and flair as the Kia Soul. Today, we are putting the 2020 Kia Soul up against another top contender, the new 2019 Hyundai Kona, to highlight the value that the Soul brings to the table that goes far beyond good looks. Keep reading to see how these models match up.

2020 Kia Soul


2019 Hyundai Kona

$17,490 Starting MSRP $19,990
Standard Apple CarPlay Available
62.1 cubic feet Max Cargo Space 45.8 cubic feet
5 years/60,000 miles Bumper-to-Bumper Warranty 5 years/60,000 miles

Which model offers better value?

As you can see from the chart above, the 2020 Kia Soul already has a leg up on pricing. With a starting MSRP that is more than $2,000 less than the starting MSRP of the 2019 Hyundai Kona, prospective drivers looking at the base models of each lineup will be paying less right off the bat for the Soul.

However, when trying to assess a vehicle’s value, starting costs aren’t the only determining factor. Reliability, standard features, and warranties should all be part of the equation. With the recent updates to the 2020 Kia Soul lineup and the brand-new lineup of the 2019 Hyundai Kona, drivers are getting a pretty equal match in terms of standard features and active safety. The two models also offer similar warranties. So, pretty much a wash. However, the 2020 Soul models have a little extra flair and features on higher trims like the Sound Mood System that are particularly appealing.

Both the 2020 Kia Soul and the 2019 Hyundai Kona deliver a premium experience with great overall value, but the 2020 Kia Soul does it for less making it our top choice in the subcompact SUV segment. Find the 2020 Soul lineup available for test drive and purchase now at Moritz Kia in Fort Worth, TX.